Digital Marketing can build your online image and make your brand appear to people, it can build a network of active customers who not only increase your sales but also become advocates for your brand. Learn in this article how it works.
1. How Digital Marketing works?
Digital Marketing work through strategies created to promote a brand online, using various channels and targets for your business. In addition, it allows the consumer to be more active in relation to the company, also known as User Intent: is the audience that has the internal impulse to take action to find your product.
2. What are the principles of digital marketing?
Outbound: It starts with the brand commercial pushing a message to a specific target audience to raise awareness about a product or service. It is known as Drive Product Recall
Inbound: It’s the opposite, it involves bringing your audience towards your content, it’s about attracting people, who are already interested in your product/service, so they search and engage with the company.
3. What are the main channels used in Digital Marketing?
- Website or Blog;
- Search Engines;
- Email Subscriptions;
- Word of mouth;
Online Reviews;
4. Digital Marketing includes media channels:
Owned Media: You create and manage:
The company’s content includes packaging, point of view, and people contacting consumers. It is important for building trust and legitimacy.
“It’s the way the brand promotes itself”
Paid Media: Any form of media that promotes your brand and content on the internet for a price:
- Social Media Advertising
- Paid Search
- Display ads
- Paid Influencers
Outbound Paid Media: It is helpful for raising awareness and generating familiarity, as it provides the basis for audience reach, ad repetition, and defines the target audience.
Inbound Paid Media: Good way to drive sales and conversions.
Earned Media: free advertising generated by consumers, influencers and people talking and sharing content related to your brand.
5. Traditional Marketing Channels:
Direct Marketing: Promote and sell directly from the manufacturer to the end consumer, with no other media involved.
Outdoor/Print: Form of physical, printed advertisement to reach consumers, business customers and prospects.
Example: Newspapers and Magazines
Broadcast: TV commercials, and radio commercials which are typically called spots, is also known as on-air advertising, and are the primary revenue generator for commercial television and radio stations.
Example: Film, TV and Cinema
Referral: Promotes products and services to consumers through referral, usually using word of mouth, such referrals often happen spontaneously.
Example: Loyalty Card, Sponsorship Discounts.
Digital marketing can transform your audience:
Following this, we can see that the Audience is classified as either Passive or Active:
According to Harvard Business Review: Passive Media is any form of media where the consumer cannot physically do anything, she cannot show her reaction to the ad except consume it.
Example: Newsprint, television or radio.
And then, on the other hand, in Active Media the consumer can physically engage with your company’s content, an example being the comments and likes on your brand’s social networks.
In brief, you can better understand how digital Marketing can aggregate in your businesses, hopefully, you can start your company’s journey online this year.
Sources that helped in the composition of this article:
Learn more about the tools in Digital Marketing here.
