With the ever-increasing number of advertisements and offers competing for your target audience’s attention, to make the user experience better and better, marketers and large companies are making more authentic and personalized commercials. Are you starting a Digital Marketing project or want to increase your online sales? Here are 5 tools to get started in Digital Marketing, improve your ads, analyse your competitors’ steps, and enhance your brand.
1. SimilarWeb:
Research your competition
The platform provides the data and insights you need to make your brand more competitive online. With competition analysis, you can examine the websites of your main competitors in your niche to observe the total visits, engagement, top countries accessing the site, topics, and examples. This will help you with both market research and target audience research.
2. Google Trends:
This free tool shows what the world is searching for, determining the best keywords and helping you develop topic ideas based on current interests. This is important for blog posts or videos related to your niche through keywords, helping you rank them better.
3. Canva:
Another free online graphic design tool, Canva allows you to develop hundreds of designs for social media posts, logos for your company, photos, and videos, without the need for specialized Photoshop knowledge. Improve your brand’s visual appeal and credibility, and create attractive images to sell even more.
4. VidIQ Vision:
Discover the secrets of success behind your favorite YouTube videos with this Google Chrome extension for YouTube. Find out what makes a video go viral and optimize your videos to increase views through keywords and advanced metrics. VidIQ Vision provides a comprehensive optimization report for any YouTube video directly in your browser. A tip for competition analysis is to visit small channels in your niche to look for terms or keywords with lower search volumes.
5. Keywords Everywhere:
Keywords Everywhere is an extension that can be easily installed in Chrome or Firefox. You can analyze monthly search volume, CPC, and keyword competition data across various sites. Improve your keywords to get more traffic to your site and appear on the first page of Google search results.
These tools were selected for their ease of use and introduction to the field of marketing to enhance your company or project on the web. Explore more tips on our blog and expand your knowledge in digital marketing.
And how about you? What do you usually do to enhance your digital marketing strategy? Let us know in the comments below. 🚀
For more Digital Marketing insights, check out this article.
