Fairtiq
Social Media Manager
Fairtiq is a leading tech company revolutionizing public transportation with innovative mobile ticketing solutions. Their mission is to make sustainable commuting seamless, accessible, and appealing to users worldwide.
As a Social Media Manager, I enhanced Fairtiq’s digital presence across LinkedIn, Facebook, Instagram, TikTok, and Twitter. I developed and executed strategic content plans tailored to both B2B and B2C audiences, successfully driving engagement and boosting brand visibility.
One of my key contributions was creating a video campaign to promote sustainability and increase the adoption of public transport. The standout initiative was the 30-Day Challenge, a month-long campaign showcasing Fairtiq and its partners’ efforts in conserving energy and implementing sustainable practices. Two videos from the campaign gained significant traction, highlighting collaborative projects and strengthening Fairtiq’s leadership in sustainability.
Through this project, I delivered strategic and engaging content that resonated with the target audience, aligning with Fairtiq’s vision and reinforcing its commitment to a greener, more sustainable future.
Space Latam Solutions
Social Media Manager
Lead the creative and technical development of digital marketing assets. From landing pages and video production to SEO and social media strategy. Oversee the full content lifecycle, integrating design, storytelling, and analytics to drive audience growth, brand consistency, and measurable results across all platforms.
Organic Growth on Instagram
Throughout the monitored period (September to December), the account showed significant growth across all key performance indicators.
Throughout the monitored period (September to December), the account showed significant growth across all key performance indicators.
Profile visits reached 4,800, a 609.7% increase, a direct result of the growing visibility of published content. Followers grew by 79.4%, adding 174 new follows over the period.
In terms of reach and views, the numbers were even more striking: total views reached 781,900 (+1.8K%) and reach hit 227,600 unique accounts, a 853.5% increase, demonstrating strong organic expansion beyond the existing follower base.
Content interactions totaled 1,600 (+218.3%), and link clicks reached 4,600 (+1.4K%), signaling high engagement intent and audience interest in taking the next step.
Guia de Mochileiro
Since 2020, I launched a travel and experiences portal focused on international adventures, enhanced with curated product and service recommendations through affiliate marketing.
Key Achievements:
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Developed content strategies based on AIDA, The Golden Circle, and storytelling frameworks, growing a social media following of 100,000+ across YouTube and TikTok, generating 100M+ views while maintaining high engagement rates.
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Built and optimized the website using WordPress CMS, ensuring a seamless user experience.
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Created SEO-rich articles and engaging content, leveraging hooks and retention strategies. Out of 10 published articles, 8 reached #1 on Google for their target keywords.
YouTube Performance: Guia de Mochileiro
Over the analyzed period, the channel reached 7.7M views and 548K likes, generating 21,954 new subscribers, all through organic short-form content,
with zero paid promotion.
The top-performing video alone drove 1.9M views (24.7% of total channel reach), proving that a strong hook and clear value proposition can outperform
paid campaigns.
The 82.2% audience retention rate on a 44-second video reflects a well-structured script and editing rhythm that kept viewers engaged until the end a direct
result of data-informed content strategy.